ISSUE № 2, 2025

Title page

Contents

I. WORLD ECONOMY AND INTERNATIONAL RELATIONS

Likhota Oleksandr
Evolution of state regulation of innovation in the USA

Tsyplitska Olena
“Fifth freedom” as a fundamental principle of the EU single market

II. NATIONAL ECONOMY

Akimova Olena, Petchenko Maksym
Analytical framework for evaluating the resource-based component of financial potential at the stakeholder tier

Bondar Dmytro
Methodology for analyzing the efficiency of it companies depending on the type of business model

Klepanchuk Olha
Transformation of retail trade in the conditions of the digital economy

Senyk Iryna
Methodological approaches to diagnosing the competitiveness of industrial enterprises

Turlo Nataliia, Litvin Elena, Markhonos Svitlana
Remuneration and productivity

Kharchenko Oleksandra
The role of social marketing in building long-term relationships between the brand and the consumer

Tsimbaluk Artem
Influence of managerial competencies of a leader on the development of a resource organization

Shelemetieva Tetiana, Popova Victoriia
Development of domestic tourism in Ukraine as a source of economic recovery of the country

III. INVESTMENT AND INNOVATION ACTIVITIES

Zavolichna Tatiana, Pochenchuk Galyna
The impact of artificial intelligence on the quality of work of development institutions in the digital world: management and administration aspects

IV. BUSINESS AND INTELLECTUAL CAPITAL

Huzhva Volodymyr
Ontological knowledge modeling in the digital transformation of academic institutions

Kraus Nataliia, Kraus Kateryna, Ishchenko Inna
The role of social capital for the inclusive development of veterans’ and womenʼs businesses

Kulinich Tetiana
New practices of business process management in industrial companies

Terletska Viktoriia, Oseredchuk Andrij
Economic evaluation of organizational changes in the management process using tools of unification